Four Years of Kreativity
When I started Your Friendly Kreative four years ago, I knew I had something to offer. What I didn’t know was just how much this business would stretch me, challenge me, heal me, and help me come home to myself. I thought I was creating a business that helps others glow up, but somewhere in the process, I ended up growing with it.
This work has been, well, everything to me. It’s been part therapy, part transformation, part becoming. And now, I’m stepping into year four with a little more clarity, a little more peace, and a version of this business that finally feels aligned with the person I’m becoming and truly want to be.
My Branding Process
I’m always reflecting about something. As of late, I’ve been mulling over my branding services, concerned I wasn’t articulating my process/deliverables effectively. With a year plus some change experience now officially as a freelance brand developer, I also wanted to make sure I was encompassing everything a small business would need. Over the last few weeks, I’ve been drafting and editing true branding packages – and I’m excited to share they’re finally live. There are different options to fit the needs of different business owners – like social media templates for example – and graphic design add-ons.
Is it a Connection? Or an Aesthetic?
As a graphic designer, I have to admit that my favorite projects are branding development ones. There’s just something so magical and special about creating an entirely new entity based upon a vision and a passion. Companies are brands, lifestyles are brands, even people are “brands”. But…what does that even mean?