Four Years of Kreativity
A Reflection & a Refresh
When I started Your Friendly Kreative four years ago, I knew I had something to offer. What I didn’t know was just how much this business would stretch me, challenge me, heal me, and help me come home to myself. I thought I was creating a business that helps others glow up, but somewhere in the process, I ended up growing with it.
This work has been, well, everything to me. It’s been part therapy, part transformation, part becoming. And now, I’m stepping into year four with a little more clarity, a little more peace, and a version of this business that finally feels aligned with the person I’m becoming and truly want to be.
How I Knew It Was Time for a Change
I didn’t plan a rebrand. It happened slowly, quietly.
I started noticing the colors I was drawn to in my everyday life were bolder, brighter, and more grounded than they used to be. My once-loved pastels didn’t feel like home anymore. The typefaces I’d thought were playful now felt a little chaotic. The hand-lettered touches I used to adore? I found myself craving something cleaner, a bit more confident, much more 33-year-old me.
And then came the moment I couldn’t ignore:
I realized I was jealous of the work I was doing for my clients.
Their brands felt true. Refined. Honest. Rooted.
I was refreshing full suites, collateral, and templates; creating documents I wished my own business had.
And mine? It felt like a mismatched time capsule. A sweet one, sure, but one that no longer matched who I was or what I wanted this to be.
So, I did what I do for others. I started playing around. Quietly rebuilding documents, colors, and assets. Testing things in all sorts of ways until something finally clicked. And once it did, the entire identity started to shift.
Same Heart, New Skin
The new version of YFK isn’t a reinvention. I’ve been calling it a polish.
The primary logo layout stayed the same, but the typefaces were replaced with ones that feel more intentional. They’re still hand-felt, but in a more refined way than before. The color palette reflects the hues I actually live with now; rich, colorful, joyful tones with more grounding. There’s still a rainbow (always), but it’s supported by shades that feel stronger and more secure.
I added a secondary logo with the full “Your Friendly Kreative” name and an EST. 2021 date stamp, plus two new brand marks:
A circular stamp that acts like a seal of creative approval
A daisy-inspired emblem, where the stem and leaves are drawn from a custom YFK script
And that daisy isn’t just for cuteness. She’s become my signature mark, one of three flower icons I now use across the brand, each tied to a different service, all blooming together to tell the whole story.
From Starter Studio to Aligned Artist
If you were around during the early YFK days, you’ll remember the soft colors, bubbly fonts, and a website that felt like it was trying to give you a hug. That was real. That was me.
But this? This is me now.
Still warm. Still approachable. Still full of heart (and hugs).
But also clear. More capable. More streamlined in focus.
I’ve refined my services to reflect what I truly love and do best:
(re)Branding that goes deeper than aesthetics; built from strategy, story, and soul
Murals & Materials that turn real-world space into visual storytelling
Signage & Installations for small businesses and vendors who want thoughtful, reusable pieces that stand out and stick around
I’ve thrown a lot of spaghetti at the wall over the last few years. And before I go full-in on how good it feels to focus now, I want to hold space for the truth: you have to throw things at the wall in the beginning. At least I did.
There’s the work you want to do and the work you know how to do, and sometimes those circles in the Venn diagram don’t touch. Sometimes you get the dream projects. Sometimes you take the gigs that help you pay bills but don’t flex the creative muscles you want to be using, especially in this 2025 economy.
I’m grateful that, after four years of experimentation and hard work, I’ve built a space where I no longer have to take on work that pulls me off course. Even more so, I’m excited to stay in my lane and pass along work to folks who thrive with it. There’s enough pie for everyone. And honestly, getting to use that reclaimed time for dream projects, or just to rest or write this blog, lol, is deeply liberating.
What the New Site Says (That the Old One Couldn't)
The old site was sweet, but she was a little all over the place. Chaotically kind, I’ll call her.
The new one? She’s cohesive. Confident. She may not be for everyone, but she knows who she is.
The visuals are more expressive and sophisticated, still friendly and fem, just with clearer intentions
The structure is easier to navigate and more aligned with how clients actually move through my work
The voice is mine. Genuinely. A little rambly, a little thoughtful, always real
I’ve always been proud of my work. But now I’m proud of how I show up to do the work.
What I’m Still Learning
Burnout is still a shadow I’m learning to dance with. It’s been ingrained in me in ways I’m still actively unlearning. But I’m prioritizing my physical, mental, and emotional health in real ways now, not just when I crash.
Some habits stick. Some don’t.
Some days, I’m making nourishing meals and logging off at 5:30. Other days, I’m surviving on smoothies and managing 14-hour stretches. But I’m trying. Constantly. And that counts.
I’ve also realized something I wish I could tell my past self:
I’m actually good at this.
Not perfect. But I am good. And I’m open to constantly learning.
I care deeply. I work hard. And I’m not afraid to say “I don’t know” if it means I get to grow.
Where I’m At Now
My plate is full in the best way, though let’s be real, it can still feel like a lot.
Between working with incredible community-minded clients, wrapping up my last two weddings before fully shifting to business signage, painting murals, managing a secret project, and squeezing in summer dance camps and classes… there’s plenty on the calendar keeping me creatively stretched.
So this isn’t a launch. This isn’t a promo.
It’s a pause. A breath. A moment to share my gratitude.
Gratitude for this business. For the growth. For the people who’ve trusted me with their ideas and identities. For the fact that I get to keep evolving at a pace that actually feels like mine.
I feel incredibly lucky. But my therapist would get on me for not also acknowledging that I’m the one building this life. I’ve been doing the work. So I guess this is me sharing that good things really can happen when you stay true, show up, do the inner and outer work, and keep going.
Here’s to four years of building, unlearning, creating, healing, and showing up.
Cheers to the next chapter; bigger blooms, deeper roots, and a lot more heart.
