Is it a Connection? Or an Aesthetic?
Small Business Blog Kelly Gallagher Small Business Blog Kelly Gallagher

Is it a Connection? Or an Aesthetic?

As a graphic designer, I have to admit that my favorite projects are branding development ones. There’s just something so magical and special about creating an entirely new entity based upon a vision and a passion. Companies are brands, lifestyles are brands, even people are “brands”. But…what does that even mean?

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