CaregiversNW: Rebrand

Today, we’re talking about one of my favorite topics: rebranding. Rebranding can be controversial, as it risks alienating your original audience. But while rebranding is risky, the reward that comes when you do it correctly is more than worth the investment. Rebranding isn’t about jumping on a new trend so you can sell more; rather, rebranding is about evolving WITH the business, with yourself. We as humans don’t stay stagnant (you may try to dig in your heels, but change and evolution are inevitable), and neither should your business.